Allusionist 107. Apples

Late 2019 will see the biggest apple launch of our lifetimes. 22 years in the making, ripening on millions of trees into picture-perfect redness, here comes the WA38, more snazzily known as the Cosmic Crisp. The name was the result of a year of focus groups, taste tests and word associations - a far cry from when apples were named after whichever end of a cat they resembled.

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Allusionist 105. F'ood

When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them.

Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble.

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Allusionist 21: Eponyms I: The Ballad of Bic and Biro


Naming something after yourself: a grand display of egomania, or the humble willingness to be overshadowed by your own product?

Stationery expert James Ward tells the tale of the people who begat the eponymous ballpoint pens Bic and Biro, because, according to 99% Invisible's Roman Mars, "When it comes to word origins, an eponym is the shortest bet you’re going to get a good story out of it."


If you were creating an eponymous product, what would it be? Mine would be something which doesn't work until the very last minute, just before you throw it away in frustration.

For the next month, there will be new Allusionists every week, each featuring another Radiotopian. If you love Radiotopia's shows and want to help the collective be great, STAY TUNED. Radiotopia needs you. Visit on 19th October to find out how you can be involved.



Come back in a week's time for the next Radiotopial special edition of the Allusionist. If you don't, I'll borrow your pen and not return it.

- HZ

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