Allusionist 105. F'ood

When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them.

Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble.

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Allusionist 87. Name v. Law

Iceland has quite exacting laws about what its citizens can be named, and only around 4,000 names are on the officially approved list. If you want a name that deviates from that list, you have to send an application to the Icelandic Naming Committee, whose three members will decide whether or not you're allowed it. And if they say you're not...you might have to take things pretty far.

Sigurður Konráðsson, foreman of the Icelandic Naming Committee, explains the committee’s objectives. And comedian, writer and former mayor of Reykjavik Jón Gnarr describes his 25-year fight to change his name.

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