Allusionist 105. F'ood

When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them.

Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble.

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Allusionist 101. Two Or More

Oysters, fragrances, canoeing, space stations, God, hats, and of course people - the word ‘bisexual’ has described a great deal of different things, with different meanings, in its fairly short existence. And that whole time, it has had a pretty bumpy ride.

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Allusionist 15: Step Away

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'Step-', as in stepparents or stepchildren, originated in grief. Family structures have evolved, but are stepmothers now so tainted by fairytale associations with the word 'wicked' that we need new terminology? Lore's Aaron Mahnke stops by to describe the lovelessness, literary tropes and life expectancy around 'step-'.

ADDITIONAL READING:

On Tuesday 4th August 2015 at 8pm UK time, 3pm ET, 12pm PT, I'll be doing a live discussion about this episode at spoken.am. Please come along to tell me what you think, divulge about your own steprelatives, and to ask me anything about the show.

Go to spoken.am to request your invite* and I'll see you there, yes? (Or you can catch up afterwards, if you must.)

UPDATE: Now that we are living in the post-live chat era, you can catch up at spoken.am/allusionist/step-away

*My school English teacher used to HATE people using 'invite' as a noun. I feel both guilty and slyly delighted to have done so just now.

This episode was sponsored by HelloFresh, who'll deliver fresh, healthy meal kits to your door. And they've got very tasty special offers for you Allusionist listeners in the USA if you visit hellofresh.com/allusion.

MAILCHIMP'S RANDOMLY SELECTED WORD FROM THE DICTIONARY:
emolument

CREDITS:

Back in a fortnight. Don't let anyone turn you into a pumpkin in the meantime.

- HZ

The Allusionist is a proud member of Radiotopia from PRX.