All aboard, we're off to the 2023 Apple Festival at the University of British Columbia, to taste some apples and, most importantly, enjoy some apple names. And before that, we return to the classic Sporklusionist applesode to refresh our memory about how apple names are chosen - eponyms, portmanteaus, geography, or corporate R&D, just like how our ancestors named apples.
Read moreAllusionist 120. Shine Theory
It’s great when you coin a phrase that really resonates with people, right? Until they start using it for businesses and ventures that are at odds with the meaning of it… Aminatou Sow and Ann Friedman, hosts of the podcast Call Your Girlfriend and authors of the new book Big Friendship, talk about what their term Shine Theory really means and what they had to do to keep it that way.
Read moreAllusionist special: Podcast Podcast
Here’s a special episode about the word that brought us all together… aaand a lot of you hate it.
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