Allusionist 107. Apples

Late 2019 will see the biggest apple launch of our lifetimes. 22 years in the making, ripening on millions of trees into picture-perfect redness, here comes the WA38, more snazzily known as the Cosmic Crisp. The name was the result of a year of focus groups, taste tests and word associations - a far cry from when apples were named after whichever end of a cat they resembled.

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Allusionist 94. Harsh Realm

On 15 November 1992, the New York Times printed a ‘ Lexicon of Grunge’, a list of slang terms from the Seattle music scene. ‘Harsh realm’ = bummer. ‘Wack slacks’ = old ripped jeans. ‘Swingin’ on the flippity-flop’ = hanging out.

Not familiar with any of these? It’s OK, it’s not because you’re a cob nobbler (= loser). They were all made up. By Megan Jasper. Now the CEO of Sub Pop records, she explains why she pranked an unsuspecting journalist.

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