Allusionist 107. Apples

Late 2019 will see the biggest apple launch of our lifetimes. 22 years in the making, ripening on millions of trees into picture-perfect redness, here comes the WA38, more snazzily known as the Cosmic Crisp. The name was the result of a year of focus groups, taste tests and word associations - a far cry from when apples were named after whichever end of a cat they resembled.

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Allusionist 106. Typo Demon

Ever misspelled a word or committed a typo? It wasn’t your fault; you were demonically possessed. Ian Chillag from Everything is Alive podcast introduces us to Titivillus, the typo demon.

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Allusionist 105. F'ood

When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them.

Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble.

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Allusionist 102. New Rules

I don’t know exactly when or where, but at some point in the past few years, I stopped putting punctuation at the end of sentences. Why? The internet made me do it

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Allusionist 101. Two Or More

Oysters, fragrances, canoeing, space stations, God, hats, and of course people - the word ‘bisexual’ has described a great deal of different things, with different meanings, in its fairly short existence. And that whole time, it has had a pretty bumpy ride.

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Allusionist 99. Polari

When there were no safe spaces to be gay, Polari allowed gay men to identify and communicate with each other, and to keep things secret from outsiders.

Professor Paul Baker, author of the Polari dictionary and the upcoming book Fabulosa! The Story of Polari, Britain’s Secret Gay Language, explains how Polari emerged from criminal cant and London’s theatres and docks to be used a code language for gay men in the oppressive 1950s - and then, not long after, it entered the slang lexicons of the general public, via popular sketch comedy and the mouth of an annoyed princess.

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