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The Allusionist

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A PODCAST ABOUT LANGUAGE
BY HELEN ZALTZMAN

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The Allusionist

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Allusionist 211. Four Letter Words: -gate

June 23, 2025 The Allusionist
A boggle grid spelling out the word 'gate'

The other day was the 53rd anniversary of the break-in at the Watergate Hotel, which not only caused a lot of political uproar, it had a big linguistic legacy: the suffix -gate to mean a scandal.

Today, as part of Four Letter Word season, we have a list of -gates - royal, sporting, political, food, showbiz - it's a non-exhaustive list because there are so many, and new ones are being spawned all the time. Content warning for all sorts of bad human behaviour.

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In episodes, Four Letter Words Tags society, culture, words, language, arts, history, vocabulary, four letter words, snowclone, libfix, suffixes, scandal, Watergate Hotel, Watergate Complex, Watergate Scandal, Washington DC, Watergate, Richard Nixon, Foggy Bottom, Mr Blobby, Blobbyland, England, Noel Edmonds, theme parks, politics, food, entertainment, sport, sports, wine, football, soccer, corruption, curling, butter, Ariana Grande, Royal Family, monarchy, King Charles III, Princess Diana, Queen Camilla, Prince Charles, Sarah Ferguson, Fergie, meats, tabloids, headlines, newspapers, media, Australia, Tony Abbott, Theresa May, onions, David Cameron, Boris Johnson, Mumsnet, biscuits, Mauritius, Macarena, Aotearoa New Zealand, Canada, Ireland, Argentina, Venezuela, Denmark, mink, Panama Papers, UK Government, Downing Street, prime minister, covid, coronavirus, lockdown, police, doughnuts, donuts, Nutella, Quebec, French, pasta, pasties, chess, blood, rugby, fake, NFL, balls, farts, crime, Gamergate, gaming, baseball, GBBO, Great British Bake Off, Baked Alaska, ice cream, TV, television, Academy Awards, Oscars, Moonlight, Janet Jackson, Justin Timberlake, Chicago, Super Bowl, poop, radio, Harry Styles, spit, Chris Pine, politicians, zwitterion, gate, -gate
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Allusionist 3: Going Viral

January 28, 2015 The Allusionist

iTUNES • RSS • MP3

Remember when 'viral' used to only mean something bad, IE something that would make you ill or destroy your computer? How things have changed. Tom Phillips from Buzzfeed UK explains the language they choose to make content go viral.

Remember when 'viral' used to only mean something bad, eg. something that would make you ill or destroy your computer?

How things have changed. Tom Phillips from BuzzFeed UK explains how they choose the language to make their content go viral. Why does Buzzfeed steer clear of round numbers, sarcasm and irony? Will the internet ever reach Peak Hyperbole? What's the curiosity gap and how do you cross it? Find out all by listening to the show via iTunes, through your favoured podcast directory, or via RSS.

A bit of additional reading:

  • Buzzfeed not only analyses its own language, but also that of White House press secretaries to discover which president's regime is the cagiest.

  • Here's BuzzFeed's style guide, for your interest.

  • If you can't be bothered to study it, Time has interpreted its linguistic signifance for you.

RANDOMLY SELECTED WORD FROM THE DICTIONARY:
bavardage

Despite my mild cynicism in this episode about the imperative to share content far and wide, you are of course more than welcome to share this episode - and to say hi at facebook.com/allusionistshow and twitter.com/allusionistshow.

- HZ

CREDITS

  • Presented and produced by Helen Zaltzman.

  • Tom Phillips is editorial director at BuzzFeed UK. Read his posts, and he tweets as @flashboy.

  • Roman Mars roman marses every week on 99% Invisible, and tweets as @romanmars.

MUSIC

  • 'Allusionist Theme' - Martin Austwick

  • 'Chocolate Rain' [instrumental] - Tay Zonday

  • 'Gangnam Style' [instrumental] - PSY

  • 'Friday' - The Sound of the Ladies cover, original Rebecca Black

In episodes Tags words, language, viruses, virus, viral, virality, memetics, vocabulary, Roman Mars, Tom Phillips, internet, web, online, Buzzfeed, headlines, trends, hyperbole, litotes, sharing, social media, identity, understatement, bavardage, sarcasm, irony, numbers, odd numbers, even numbers, herpes, ebola, Squarespace, broad, exploding ovaries, curiosity gap
12 Comments
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