“Trust isn't a brand that you should use. It's a social glue that, when it breaks down, has really huge consequences to our lives.” Trust expert and author Rachel Botsman explains why we need to protect this word that has remained steadfast throughout its existence, but may now be too popular for its own good.Read more
Remember when 'viral' used to only mean something bad, IE something that would make you ill or destroy your computer?
How things have changed. Tom Phillips from BuzzFeed UK explains how they choose the language to make their content go viral. Why does Buzzfeed steer clear of round numbers, sarcasm and irony? Will the internet ever reach Peak Hyperbole? What's the curiosity gap and how do you cross it? Find out all by listening to the show via iTunes, SoundCloud, or through your favoured podcast directory. The RSS feed is http://feeds.theallusionist.org/Allusionist.
A bit of additional reading:
- Buzzfeed not only analyses its own language, but also that of White House press secretaries to discover which president's regime is the cagiest.
- Here's BuzzFeed's style guide, for your interest.
- If you can't be bothered to study it, Time has interpreted its linguistic signifance for you.
MAILCHIMP'S RANDOMLY SELECTED WORD FROM THE DICTIONARY:
This episode was sponsored by Squarespace.com. Use the code ALLUSION to get 10% off their website-hosting and -building services for a year, during which you'll be spewing out viral content like nobody's business.
Despite my mild cynicism in this episode about the imperative to share content far and wide, you are of course more than welcome to share this episode - and to say hi at facebook.com/allusionistshow and twitter.com/allusionistshow.
Presented and produced by Helen Zaltzman.
'Allusionist Theme' - Martin Austwick
'Chocolate Rain' [instrumental] - Tay Zonday
'Gangnam Style' [instrumental] - PSY