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“Trust isn't a brand that you should use. It's a social glue that, when it breaks down, has really huge consequences to our lives.” Trust expert and author Rachel Botsman explains why we need to protect this word that has remained steadfast throughout its existence, but may now be too popular for its own good.
ADDITIONAL MATERIALS:
“Human beings tend to produce trust spontaneously, indeed to overproduce it, like a gland which secretes more of a certain chemical than is strictly necessary for the body. We 'secrete' trust sometimes when the circumstances do not warrant it.”
The people whose voices are Siri.
Hear the gender-neutral voice of Project Q.
Microsoft’s bot Tay had to be shut down shortly after launch after it was taught to be racist.
Influencer Luka Sabbat sued for failing to influence…
…”Regardless of how the lawsuit plays out, what makes it so tantalizing is the idea that anyone — especially someone with a following as big as Sabbat’s — could “fail” to influence. Because the term is ubiquitous now, influencing is seen less as a job and more as a state of being. By that definition, failure was never an option for Sabbat, so long as he kept showing up and pretending not to care. But this lawsuit defines influence as an action with a tangible beginning and end.”
“This is the Instagram curse in many ways: The hunger to be an influencer without doing the work of real influencing.”
The transcript of this episode is at theallusionist.org/transcripts/trust.
YOUR RANDOMLY SELECTED WORD FROM THE DICTIONARY:
ostrakon
CREDITS:
Rachel Botsman is a trust expert, lecturer, TED talker and the author of books including Who Can You Trust? and What’s Mine Is Yours. She is on LinkedIn and Twitter.
This episode was produced by me, Helen Zaltzman. Martin Austwick makes the music that you hear in every episode. Hear his work - with lyrics! - at palebirdmusic.com.
Find me online at twitter.com/allusionistshow, facebook.com/allusionistshow, twitter.com/helenzaltzman and instagram.com/helenzaltzman. And there’s a new Instagramlusionist at instagram.com/allusionistshow! At which I will never be an influencer.
