Allusionist 107. Apples

Late 2019 will see the biggest apple launch of our lifetimes. 22 years in the making, ripening on millions of trees into picture-perfect redness, here comes the WA38, more snazzily known as the Cosmic Crisp. The name was the result of a year of focus groups, taste tests and word associations - a far cry from when apples were named after whichever end of a cat they resembled.

Read more

Allusionist 84. Trammels

Why would you write books or poems or plays with only one vowel? Or in palindromes? Or only using the example sentences in dictionaries? Sometimes you need to force yourself to jump a few hurdles (and perhaps the rest of the obstacle course) before your creativity will be unleashed.

Read more