Allusionist 107. Apples

Late 2019 will see the biggest apple launch of our lifetimes. 22 years in the making, ripening on millions of trees into picture-perfect redness, here comes the WA38, more snazzily known as the Cosmic Crisp. The name was the result of a year of focus groups, taste tests and word associations - a far cry from when apples were named after whichever end of a cat they resembled.

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Allusionist 105. F'ood

When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them.

Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble.

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Allusionist 101. Two Or More

Oysters, fragrances, canoeing, space stations, God, hats, and of course people - the word ‘bisexual’ has described a great deal of different things, with different meanings, in its fairly short existence. And that whole time, it has had a pretty bumpy ride.

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Allusionist 16: Word Play

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Words are all over the place. So how do you turn them into fun games? Here to show the way is Leslie Scott, founder of Oxford Games and inventor of more than forty games - including word games such as Ex Libris, Anagram and Flummoxed, and the non-word game Jenga.

FURTHER FUN:

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MAILCHIMP'S RANDOMLY SELECTED WORD FROM THE DICTIONARY:
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CREDITS:

I'll be back in a fortnight. Stay fun in the meantime.

- HZ

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