Allusionist 105. F'ood

When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them.

Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble.

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Allusionist 45: Eponyms II - Name That Disease

If you love eponyms like Roman Mars loves eponyms, I'm afraid physician Isaac Siemens is here to deliver some bad news: medics are ditching them, in favour of terms that a) contain information about what the ailment actually is, and/or b) don't honour Nazi war criminals. Eponyms are controversial things.

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