Allusionist 21: Eponyms I: The Ballad of Bic and Biro

iTUNESRSSSOUNDCLOUDMP3

Naming something after yourself: a grand display of egomania, or the humble willingness to be overshadowed by your own product?

Stationery expert James Ward tells the tale of the people who begat the eponymous ballpoint pens Bic and Biro, because, according to 99% Invisible's Roman Mars, "When it comes to word origins, an eponym is the shortest bet you’re going to get a good story out of it."

ADDITIONAL READING:

If you were creating an eponymous product, what would it be? Mine would be something which doesn't work until the very last minute, just before you throw it away in frustration.

For the next month, there will be new Allusionists every week, each featuring another Radiotopian. If you love Radiotopia's shows and want to help the collective be great, STAY TUNED. Radiotopia needs you. Visit radiotopia.fm on 19th October to find out how you can be involved.

MAILCHIMP'S RANDOMLY SELECTED WORD FROM THE DICTIONARY:
jacquerie

CREDITS:

Come back in a week's time for the next Radiotopial special edition of the Allusionist. If you don't, I'll borrow your pen and not return it.

- HZ

The Allusionist is a proud member of Radiotopia from PRX.