HRISHIKESH HIRWAY: Did you know that, Samin, that my nickname for Helen is 'Pizza’?
SAMIN NOSRAT: What? Because of all the Z's?
HRISHIKESH HIRWAY: Because I once told Helen about this atrocious pamphlet that I read at the train station when I was in college. It was for some kind of like - I think it was called student advantage. Do you remember the student advantage card? There was a pamphlet for student advantage card, and they were trying to say like how useful it could be. And they're like, "Everybody knows students need a few extra bucks, whether it's to do laundry, buy some books, or just grab a slice of 'za!" And I had never heard that before, 'za, apostrophe Z A, and I was looking and I was like, "Are they trying to say pizza? They're abbreviating pizza? This is how cool kids say pizza. What is this?" And I felt so offended that they were trying to market, at me, a student, using this kind of language. And I told Helen about this, and then immediately after that she was doing a Reddit AMA and, and I think I went in there and I asked her if she was really hiding the fact that Helen Zaltzman was short for Helen Pizzaltzman.
HZ: Yes, my family shortened it when they moved to an Anglophone country.
HRISHIKESH HIRWAY: Yeah, so now I just call her 'Pizza' for short. Naturally.
HZ: I just think an abbreviation where you understand less what the thing was is not a good one. I suppose you are saving a whole syllable which is half of the effort.
HRISHIKESH HIRWAY: Plus you sound SO cool and SO with it, calling it just 'za.
HZ: And you must be very busy person not to be able to do the full 'pizza'.
HRISHIKESH HIRWAY: You're a student, you've got skateboarding to do.

NANCY FRIEDMAN: The 1920s were kind of a big era for inventive spellings, with V and K: Tasty Kakes with a K, that was the 1920s; Cheez It - C H E E Z I T, 1921 it was. They're cheesy crackers. And. Let's see. There's Cheez Whiz which is a little newer, 1952. These names have been around quite a while.
HZ: And is the idea with things like Cheez Its and Cheez Whiz that it's a cheese-esque product but it isn't technically cheese?
NANCY FRIEDMAN: It's got some dairy, usually some kind of whey product in it; but you're not meant to think that this is - first of all, it's not perishable the way cheese is. So yeah, they do have some family relationship to a cow; but it's not the pure product. We have to remember that there was a time when that was a nifty thing. It was modern and scientific.
HZ: Does anyone go for cheeese, spelled with a triple E, as a variant?
NANCY FRIEDMAN: I haven't seen any brands that are doing that. But now I will look for them.
HZ: You can have that on me.
NANCY FRIEDMAN: Yeah. That would be very internetty, to go for three or four vowels.

For a bit of fun to celebrate Radiotopia’s 2018 fundraiser, this episode is a wordy quiz for you to play along with as you listen.