GREG JENNER: If we look back at classical sources, where do we get fame from? What does it mean? What's the origin point? The Greeks had a goddess called Pheme, and she is a winged, beautiful goddess, with a trumpet. She parps a trumpet. And that is your name being sung into the heavens through the trumpet. So it's a nice thing. It's good. You get fame and it means people going to hear about you. But when you get to the Romans, and we get one of the most famous Roman writers, Virgil, in his Aeneid, he talks about Fama, where we get our word 'fame' from. That derives from the verb 'fari', meaning to speak or gossip about someone. And Virgil's Fama is not a beautiful goddess with wings and a parping trumpet; she's basically Godzilla. She's a terrifying, massive monster who stalks the land and she's covered with eyes and ears and tongues, and she grows in scale the more people that are gossiping about you. So the more you're being chatted about or gossiped about, the larger this monster becomes until she's vanishing into the clouds and she never sleeps. And she hunts you down. And Virgil's version of fame is predatory. It's terrifying. It's this enormous force of nature that comes for you, and there's nothing you can do about it.