GREG JENNER: If we look back at classical sources, where do we get fame from? What does it mean? What's the origin point? The Greeks had a goddess called Pheme, and she is a winged, beautiful goddess, with a trumpet. She parps a trumpet. And that is your name being sung into the heavens through the trumpet. So it's a nice thing. It's good. You get fame and it means people going to hear about you. But when you get to the Romans, and we get one of the most famous Roman writers, Virgil, in his Aeneid, he talks about Fama, where we get our word 'fame' from. That derives from the verb 'fari', meaning to speak or gossip about someone. And Virgil's Fama is not a beautiful goddess with wings and a parping trumpet; she's basically Godzilla. She's a terrifying, massive monster who stalks the land and she's covered with eyes and ears and tongues, and she grows in scale the more people that are gossiping about you. So the more you're being chatted about or gossiped about, the larger this monster becomes until she's vanishing into the clouds and she never sleeps. And she hunts you down. And Virgil's version of fame is predatory. It's terrifying. It's this enormous force of nature that comes for you, and there's nothing you can do about it.

HZ: A thousand or so years ago, the word ‘gossip’ meant something quite different: a family member. The word broke down to ‘god sibb’, like a godsibling, although then the ‘sibb’ wasn’t necessarily a sibling, was more general, could refer to anyone you were related to. And over the next few hundred years, more specifically, gossips were the close female family and friends who would attend to a woman during labour; she would be sequestered and maybe half a dozen gossips would gather in the room to take care of the mother and help deliver the baby and witness the birth for the purposes of the baby’s baptism - at which these gossips, godsibbs, would be the child’s sponsors. And during these confinements, the women would keep each other company and talk. So you can see how the word would evolve to mean the kind of confidential chat you’d have with someone you’re close to, but by the mid-16th century the word had taken on a bit of a disapproving tone, that the talk was trivial and maybe scurrilous - and female. And these associations persist to this day.

LAINEY LUI: One of my goals as a gossip crusader is to end the pejorative way it's presented in culture, that it's a thing that hens do all around, pecking at each other. It's highly feminized, which is why it's not taken as seriously, when in fact the research shows that we all gossip: it's a human way of communicating.