KORY STAMPER: How do you describe colour in a consistent way without a visual aid? So no colour chips, no paintings – how do you describe colour in a way that makes sense to everybody who hears you describe it, so that all of you are picturing the same colour at the same time? And that seems simple, and is actually really terrible. It is an eternal quest.
Read moreAllusionist Apple Fest transcript
HZ: Each apple varietal had a little card with background information about the varietal's provenance and tasting notes.
HZ: “Topaz. Refreshing, sharp, sweet, mellows with age.” I mean, that's... Something for me to aspire to, but I feel I'm going the other way.
HANNAH McGREGOR: I'm definitely getting sharper and more acidic with age.
HZ: I'm getting withered and bitter without having achieved true ripeness.
HANNAH McGREGOR: Sorry, could we just check in about what it means to achieve true ripeness?
Read moreAllusionist 107. Apples - transcript
KATHRYN GRANDY: After the name was selected and initially growers and even some people from WSU didn't really like the name Cosmic Crisp.
HZ: Oh, why not?
KATHRYN GRANDY: They said it's like The Jetsons, too futuristic.
HZ: Is that bad?
KATHRYN GRANDY: You know, I love the name; and being futuristic and like The Jetsons I think is pretty cool. But the one thing I've learned being in marketing is everybody is an art director. Somebody wanted to named Cosmic Crisp ‘Sparkle’. And to me, that makes me think of dish soap.
