Allusionist 105. F'ood

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A105 logo F'ood.jpg

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When is cheese not cheese, or crab not crab? When it’s spelled cheez or krab or even ch’eese or cra’b… Novelty spellings for foods-that-aren’t-made-out-of-the-thing-they-sound-like-they’re-made-out-of go back a pretty long way - ‘cheez’ was THE cheese-like substance of the 1920s - but right now, with plant-based foods on the rise, we’re seeing more of them.

Branding consultant and name developer Nancy Friedman casts her expert glance over the apostrophes and deliberate misspellings on foodstuffs; and vegan restaurant owner Melanie Boudens recounts how, this summer, the words ‘cheddar cheese’ on her menu landed her in trouble.

The transcript of this episode is at theallusionist.org/transcripts/foood.

Listen to the other Food Season episodes of the Allusionist and for dessert, check out Nancy’s previous appearance on the Brand It episode. Also, to hear why turkeys are called turkeys, attempt the 2018 Quiz.

ADDITIONAL INFORMATION:

YOUR RANDOMLY SELECTED WORD FROM THE DICTIONARY:
wasm

wasm

CREDITS:

- HZ

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