TL;DR version:

For the show's financial survival (hopefully), over the next few weeks I'm having to switch on programmatic advertisements. This means, for the first time in the show's nearly 12-year existence, you may be subjected to ads that are not voiced, scripted and individually approved by me.

If you would prefer to listen to the show without ads in it, patreonise the show at the Gravy, Wedge or Check tiers, which include the perk of an ad-free RSS feed.

Click through to read the rest of the post about why I’m doing this thing I don’t want to do.

Your online dating profile is the latest spin on a 300-year-old tradition of advertising yourself in order to find a spouse, a sexual partner, or someone to take care of your pigs.

Francesca Beauman, author of Shapely Ankle Preferr’d: A History of the Lonely Hearts Ad, digs into lonely hearts ads to see how British society and desires have evolved over the past three centuries.

WARNING: Some of the content is a little saucy, but not, like, swimming in sauce.

READING MATTER:

Reviews of hundreds of different dating sites? You got it.
I love reading the Blind Dates in the Guardian each Saturday, and The Guyliner’s dissection thereof shortly afterwards.
Atlas Obscura tests the Victorian seduction technique of reading aloud.
Not so much a lonely heart ad as a curious soul ad, but it resulted in one of the most intriguing books I’ve ever read: The Life Swap by Nancy Weber. Read about it here (NB spoilers).
Warlock: offensive term?
The transcript of this episode is at theallusionist.org/transcripts/wltm-i.

RANDOMLY SELECTED WORD FROM THE DICTIONARY:
extraposition

CREDITS:

Find Francesca Beauman at francescabeauman.com and buy her books, including the excellent Shapely Ankle Preferr’d, from your usual book-buying places.
This episode was produced by me, Helen Zaltzman.
Martin Austwick provided all the music.
Matthew Crosby provided his voice.
Allusionist listeners provided their dating profiles, for which I am extremely grateful.
WLTM you at facebook.com/allusionistshow, twitter.com/allusionistshow and twitter.com/helenzaltzman.

This is a two-parter, and the second half is an absolute belter, so return next week to hear it.

- HZ