Ten years ago, on the fourth ever episode of the show, I investigated why the C-word is considered a worse swear than the others. Since then - well really just in the last three years or so - there has been a huge development: the word has hit the mainstream as a compliment, in the forms of serving it and -y. Linguists Nicole Holliday and Kelly Elizabeth Wright discuss these uses of the word originating in the ballroom culture of New York City in the 1990s, and what it means to turn such a strong swear into praise.