When Dave Nadelberg of Mortified used to visit his mother’s grave, he would look around at the nearby gravestones and see similar - or even the exact same - epitaphs for lots of different people. And it made him curious: who were these people, really? What were their personalities, what happened in their lives? And didn’t they deserve something more meaningful, more personal, than these bland and repetitive epitaphs? So when Dave’s father died a few years later, Dave was determined to choose better words to represent him in perpetuity.