JOLENTA GREENBERG: One of the main things a lot of these books like to do is remind you how bad you are at the beginning. Just like a pickup artist, there will be a chapter or two sort of negging you, or being like, “You know you're lazy about this.” A lot of books make you admit - some even make you write down all the areas like you're failing in or not putting 100% into, and so you literally will have a list sometimes of reasons why you suck. And then they're like, “And now I have the answers!” And it's like, “But you made me make up these problems in the first place.” So they like to dig you in a hole and then be like, “I can dig you out, too.”