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The Allusionist

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A PODCAST ABOUT LANGUAGE
BY HELEN ZALTZMAN

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The Allusionist

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Allusionist 37: Brand It - transcript

May 29, 2016 The Allusionist

There are a few things to consider when naming a podcast:

  • Is someone using the name already? That’s important: do your research; at the very least, go to the iTunes store and check.
  • Is the name such a common word or phrase that your show will not appear in the first thousand pages of Google results?
  • Is the name a riff on a pre-existing title, like That American Life, so no matter how successful your show gets, it will never completely be your own, and always a bit of a parasite on someone else's thing?
  • Is it a riff on ‘pod’ or ‘cast’? That was already stale when I was starting my first podcast nearly ten years ago. Resist the pod puns!
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In transcript Tags words, names, naming, brands, branding, companies, Roman Mars, Nancy Friedman, 99% Invisible, podcasting, podcasts
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The Allusionist by Helen Zaltzman is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.