“The starting point is, and the research questions are all framed by: 'We know it's terrible to be fat, but how terrible is it?' Not: 'What would it take to give effective healthcare to fat people?'” says Aubrey Gordon, writer of the new book You Just need to Lose Weight and 19 Other Myths About Fat People, star of the documentary Your Fat Friend, and podcaster of Maintenance Phase. And it's not just healthcare where the alignment of 'fat' with 'unhealthy' - and 'thinner' with 'healthier' - becomes problematic and often very dangerous. "I really don't think people contend with the ways in which they are sending a message to everyone around them that there is a weight limit for people that they will love."