HZ: Every dating site has its own algorithm which matches you with others based on the information you enter into your profile. But language is a vast, nuanced palette, and an algorithm can’t necessarily grasp what you mean with total accuracy - and you might not have supplied total accuracy either.

AW: We all answer in an aspirational way, we don’t answer honestly; it’s really hard to be honest. So you wind up with a blob of language that gets associated with somebody else’s blob of language, and a lot of it is fiction. I’m not saying people are intentionally lying; but you wind up trying to match a version of the person, rather than the person themself. So you’re invariably going to wind up with bad matches.