HZ: What is this principle that is at play here, with foods being lucky because their names sound like other things?

MIRANDA BROWN: The main principle is that there's this very ancient Chinese belief that dates, I think, to the first or second century AD during the Han dynasty, that things that share similar sort of qualities - it could be appearance, it could be sort of textures, and names - share in common some sort of cosmic resonance. So the basic principle is that if you sort of you can activate those resonances by, let's say, you want a lot of money, then you might wear clothes that have gold, or you could eat foods that sound like a lot of money or ‘get rich’, and that would in some ways attract that desired end into your life. And this is especially important during liminal times of the year or when seasons are changing or when you're celebrating a holiday. The future is being decided, or it's somewhat inchoate. So this is your way of making these desired outcomes realized.

HZ: Because I was wondering: if the foods are lucky, then why can't you eat them throughout the year? But is that just gaming the system in a way it should not be gamed?

MIRANDA BROWN: I think there's something special about holidays, which, are transitional periods, that I think make that kind of eating especially effective. And, I also have to remember that during Lunar New Year, it's the beginning of the year. If you're going to set your goals for the year, the beginning is a good time to start.