FB: In the beginning, lonely hearts ads were pretty simple. A man wanted a woman who was young, and ideally had some money. A woman wanted a man who had some money, and that was it. 
Lots of the language men will use in their ads is just different ways of saying ‘fertile’. They’ll say healthy, glowing, young - and a lot of the language women use is different ways of saying ‘has money to support offspring’. 
For so many centuries, marriage had just been a business transaction. There was one in the Dorset County Chronicle in 1824 that said, “I want a woman to look after the pigs while I’m at work.”